Birth of Yakamuchi

A men’s shirting story begins, rooted in premium Italian fabrics, refined construction, and timeless design. Initially distributed in Lebanon, the brand later expands across the region and into Europe.

1990

In-House Production

The company establishes its own production laboratory, equipped with Japanese and Italian machinery, ensuring full control over quality and craftsmanship.

1996

First Retail Presence

The first Yakamuchi boutique opens on one of Beirut’s prime streets, introducing a complete menswear offering, including Italian neckties and trousers developed under the brand.

2000

Yakamuchi at ABC Department Store Beirut

With the opening of ABC Beirut, Yakamuchi expands into men's wear, introducing curated European men's wear & shoes brands within a leading department store environment.

2003

Yakamuchi Expansion

A second YAKAMUCHI presence opens in another ABC location, strengthening the men’s wear & shoes portfolio and expanding European brand representation.

2004

Women's Footwear Implementation

ELANJA signs an exclusivity agreement with Bruno Magli (Iconic Italian Foot Brand since 1934), marking a major step into women’s footwear. identità expands through dedicated boutiques and prime department store corners. Later introducing brands from Italy, Spain, and Brazil.
In parallel, ELANJA opens its standalone boutique in Beirut Marina Dbayeh, reinforcing its womenswear identity.

2008

Menswear Distribution

A total-look menswear distribution strategy is launched, partnering exclusively with established European brands such as Club of Comfort, Man of All Nations, Redpoint, Brühl, and others.

2014

Launch of VÉLIN

After more than three decades in fashion, ELANJA launches VÉLIN, a menswear brand inspired by Mediterranean ease, crafted with organic cottons and pure linen, and built around sustainable, slow luxury.

2026